Philippine E-Journals

Pattern of Relative Influence in Family Buying Decisions: A Rural Community Case

Mary Eloisa Tejares-esmenda

Discipline: Family and Relationships

 

Abstract:

Internationally, there are numerous studies pertaining to family decision-making specifically the relative influence of the mother, father and the children. Statt (1997) identifies that the problem of role identification within a family has been the subject of much research and insight arising partly from home economics and partly from family sociology. To discover the relative influences of household members, certain methods are being used. Questions such as “Who does what?’ or “Who decides?” are just some of them.