Philippine E-Journals

The Muses Do Sing Among the Philistines

Andrew Gonzales

Discipline: Cultural Studies

 

Abstract:

Each institution if it continues long enough soon builds up its collection of memories, its story peopled with its eponymous heroes with their own myths and tall· tales. These memories become pedagogical tools for enculturation and the inculcation of values and ideals - and credoes. The whole complex constitutes the institution's corporate culture.