In the past, the need for blood in Asia was urgent. In Davao City various private service-oriented organizations conduct their own blood-letting activities, or collaborate with the Philippine National Red Cross. Potential donors, like schools do their share though hardly being institutionalized. Many barangays have not given attention and importance to these activities. The study gathered data on the prevailing programs on blood donation of the Philippine National Red Cross (Davao City Chapter), other civic organizations, industries, the academe, and barangays. Documentary analyses were done to establish the blood demand and supply of Davao City. Key informants were interviewed to identify problems and gather recommendations. The research identified roadblocks to achieve hundred percent voluntary blood donor services. Foremost is the lack of a policy program to synchronize them. There is also the low awareness and appreciation for safe donation. The concern of the local government to pursue regular programs on this matter lacks impact. The study revealed three thematic concepts. First, it is better to appeal to the heart rather than to the intellect. Second, a satisfactory way to attract and retain blood donors is to appeal to their altruistic motivation. Third, most people respond to humanitarian needs when the system gives recognition and good service to the ordinary volunteer. The study recommends to synchronize all existing blood donation programs of various civic and private organizations in the city, intensify blood letting activities along with blood donation orientation programs, and design a program to institutionalize blood donation activities in the barangays.