The study investigated the use of ice massage (cryokinetics) to reduce a woman’s perception of labor pain. After thorough peer review and approval of the conduct of the study, this non-equivalent, one-group-pretest-posttest design was instituted among 30 primigravid Cebuano women, 20-30 years old, 37-42weeks age of gestation, with fetus in cephalic presentation and who had reached the active phase of labor while being admitted in a Department of Health-accredited birthing center. The study utilized a 100-mm Visual Analog Scale (VAS) to numerically measure pain levels before and after using ice the massage (100 grams slashed ice) on the left and right hand, respectively. The findings indicated significant pain reduction for both the left and the right hand. Moreover, cryokinetics on the left Hoku point yielded the same analgesic effect as that on the right. The results suggest that ice massage on either hand is a cost-efficient, safe, non-invasive, non-pharmacologic and effective method of reducing labor pain.