HomeDLSU Business & Economics Reviewvol. 19 no. 2 (2010)

Exploratory Market Survey of Tuba in Tacloban City

Arturo Pacho

Discipline: Business Management



This research note explores the market condition of tuba in Tacloban City in the Philippines. It examined the market viability of tuba as a source of income for small retailers as well as coconut farmers. To determine whether there is any commercial value to tuba, and to what extent, a survey was made on the type of tuba sold, the price it is sold for, the quantity sold, the age of tuba, and the source of tuba. This report provides basic information as to the commercial value of tuba to small store retailers in the city.