Ismael A. Haguisan Iii | Nieves A. Barato | Leane Adele L. Linaugo | Heresa Jennifer H. Mendoza | Gina B. Montes
The study documented the perceived benefits received and behavioral intentions of Kabankalan Sinulog Festival tourists. Tourist influx is a major indicator of the success of the festival. This investigation forwards that tourists has their own perceived benefits to be received in attending festivals like cultural appreciation, socialization, and enjoyment then have behavioural intentions after joining the event. The results show that there was no significant difference in the perception of the Kabankalan Sinulog Festival tourist in terms of behavioural intentions. However, there was a significant difference in the tourists' perceived benefits received in most aspects except when they are grouped according to age. Raj (2003) suggests that festival organizers should have a clear understanding that participants in their festival perceive the benefits they intend to provide. The benefits to be received as perceived by participants may continue or discontinue fascinating visitors to come. As stated, this would be one true measure of predicting a successful event in the hospitality and tourism industries.