Philippine E-Journals

An Assessment of Customer Preference on Selected Eatertainment Restaurants that Leads to Continued Patronage

Kevin Raymond C. Chia | Alfredo P. Ricafrente Ii

Discipline: Tourism

 

Abstract:

This study aims to determine the customer preference of the selected eatertainment restaurants in terms of the kind of entertainment they prefer and also the factors they consider when dining out. This study focused on the customer profile, the factors that affect the customers’ level of patronage, the entertainments preferred by the customers, the problems encountered by the customers, and the recommendations/suggestions of the customers for the improvement of eatertainment restaurants. Questionnaires were distributed to 84 respondents from Tamamang’s Grill and Restaurant, Kainan sa Bahay-bahayan, and Strumm’s. The results of this study could be beneficial to Hotel and Restaurant Management students and the food and entertainment industry. The researchers made use of the descriptive method of research. Based on the results of this study, customer preference has a relationship with the continued patronage.