HomeLUMINAvol. 22 no. 2 (2011)

Leading by Interaction in Educational Organizations: The Imperatives of Leadership Communication and Complaint Management

Uzoechi Nwagbara

Discipline: Social Science, Management



Communicating for organisational leadership and effective complaints management is essential for educational organisations to achieve leadership communication. This is particularly the case in recent time when poor communication poses grave danger to business success and leadership. This is in line with what Fairclough (1992) calls ‘‘linguistic turn’’, a period in leadership and business management, when communication is the mainstay of good leadership. A properly harnessed leadership and communication strategies brings about leadership communication, which anticipates as well as takes cognisance of approaches to avert or curb miscommunication, bad leadership and frequency of complaints for organisational success.