Wet feeding was assessed as a management strategy to improve efficiency and profitability of broiler production in the country. One hundred twenty (120) straight-run day-old vaccinated broiler chicks (A.rbor Acre) were distributed to three treatments (Tl- dry feeding (DF) day 1 to 40, T2 - DF day 1 to 21, wet feeding (WF) day 22- 40, and T3 - WF day 2 to 40 days) following a completely randomized design replicated five times with eight birds per replicate. Results showed no significant differences in the live weight and gain among treatments. Feed intake significantly differed on the last week of feeding period wherein wet-fed bird consumed more feed than the dry-fed birds. Feed conversion efficiency was best for those birds subjected to wet feeding after the third week of age. Water consumption was significantly higher in T2 birds, the more efficient feed converter. Moreover, cost of producing a kilogram of broiler was cheapest with T2 birds.