Philippine E-Journals

Effects of the Rising Popularity of E-Commerce to the Travel Industry as Perceived by Selected Travel Agency Managers in Quezon City

Carl Francis T. Castro | Ryndell D. Agustin | Kristine Joyce A. Durango | Jeric S. Española | Sharede S. Quiros | Jecel C. Sapitola | Abbygale M. Sarmiento | Marilyn M. Obod

Discipline: Economics, Computer Technology

 

Abstract:

Many tourists nowadays are availing the use of the internet in purchasing tour packages and services instead of asking for the services of the middlemen or the travel agents. This research was about the rising popularity of e-commerce and its effects to the travel industry as perceived by selected travel agency managers in Quezon City. The variables measured were the services offered, market segmentation and strategies. Other factors were also assessed such as suppliers, travel agents, technology, economy, socio-cultural/environment and security. The study revealed that majority of the respondents strongly agreed that one of the important reasons for being wary in e-commerce is security. This result confirmed the findings of Kim (2004) that there are main two factors for conducting successful e-commerce strategy which are security of the e-commerce system and user-friendly web interface.