HomeAsian Journal of Tourism and Hospitality Researchvol. 5 no. 1 (2011)

Japanese Outbound Tourism to India: A Macroeconomic Analysis

Samit Chowdhury | Babu George

Discipline: Economics, Tourism



Japan and India have had a long period of mutual relationships in the economic and cultural realms. The present study examines potential linkages between selected macroeconomic indicators of a tourist origin country and its outbound tourism in the specific context of Japanese outbound tourism to India. It specifies regression models for tourist inflow to India from Japan for the period 1991-2008. Findings indicate that import by India from Japan and foreign direct investment by Japan in India positively impacts tourist inflow to India from Japan. The paper highlights the mismatch between Japanese tourism demand and the supply of India tourism. It is revealed that the current marketing strategy of India Tourism focusing entirely on Buddhist pilgrimage circuits is grossly misplaced and does not reflect the realities of the Japanese outbound tourism demand.