Philippine E-Journals

Guest Perception Level on the Performance of Apo View Hotel and Pearl Farm Beach Resort based on its Marketing Mixes

Joselmer Paler | Rotchel Porras | Kate Erika Mae Tiu

 

Abstract:

The purpose of this study was to differentiate the guest’s perception on the performance of Apo View Hotel and Pearl Farm beach resort based on its marketing mixes. It attempted to determine precisely the reaction of the respondents in the different levels of both hotels in terms of guest’s perception on the performance if there are similarities or differences on their way of perceiving the two. There are thirty guests that served as the respondents of this study, fifteen from Apo View and fifteen from Pearl farm. Descriptive correlation method was used in this study to describe accurately and systematically the relationship between the guest’s perceptions. Researchers made and validated questionnaires were utilized and distributed to the clients who were present, booked or checked in the time the researcher has conducted the study. Results have shown that there is a significant relationship between the guest’s perception level and their satisfaction and the performance of the marketing mixes.