The purpose of this study was to conduct a conjoint analysis of the salary loan preferences among the employees of Higher Educational Institutions. A descriptive-quantitative research design with conjoint analysis was used in this study. It described three attributes and categories of salary loan by getting the utility of the combinations of attributes: interest rate, mode of payment and collateral. The respondents of the study were 395 employees of four Higher Educational Institutions in Digos City. It was found that the interest rate was the most important attribute in influencing preference of the employee of the Higher Educational Institution for salary loan combinations. This was followed by the mode of payment. On the other hand, the least important attribute was found to be the collateral. This study showed that a salary loan that had the lowest interest rate was the most preferred. It also revealed that a salary that was dealt to be paid every end of the month was the second most preferred attribute. On the other hand, the least preferred attribute noted was salary loan that had co-makers to serve as collateral. Higher Education Institution employees preferred more on a salary loan with low interest rate, having a friendly repayment schedule and with co-makers to secure their payment.
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