Philippine E-Journals

Filipino Women on the Cover of Cosmopolitan Magazine

Gino Go | Jellyn Maxion | Joanna Sy | Edlenn Racoma

Discipline: Sexuality, Gender Studies, Advertising

 

Abstract:

Cosmopolitan Philippines mutes women through the distorted portrayals it publishes every month on its cover. The magazine preserves the patriarchal system by conforming to the notion that “women” and “sex” sell. The Filipino woman has become another version of the phenomenal Barbie Doll, a clear Western standard of beauty. In effect, women are commodified, objectified, and standardized.