Halal foods have already circulated throughout the world, penetrating different markets, including that of non-Muslim countries. This situation is so because some non-Muslim countries, such as the Philippines, also manufacture and process halal foods and market it to the Arab states of the Middle East. This paper aims to measure and determine the impact of halal assurance management system on halal products to maintain integrity based on international standards. Survey technique was used to gather information using internet surveys and directly to individual respondents. The gathered data are simplified in a matrix for consolidation, analysis and interpretation. Findings reveal that producers and manufacturers of halal products strongly agree that halal assurance system management has a very high level of impact to halal products. The individual consumers agree that halal assurance system management has a High level of impact to halal products. The impact of halal assurance system management to halal products as perceived by producers and manufacturers is not significant but based on the perceptions of consumers, it is significant. Halal producers and manufacturers must strictly observe the assurance management system based on the international standards observed in the production and manufacture of halal products in order to maintain the integrity of the halal certification encrypted in each halal product.