HomeLyceum of the Philippines–Journal of Arts and Sciencesvol. 3 no. 1 (2018)

COMMUNICATION TOOLS OF E-COMMERCE: THE CASE OF LAZADA

Mary Grace O Maala | Janneke D. G Novenario | Gerby Muya

 

Abstract:

Lazada is one of the rising online shopping websites in Asia. With the continuous development of e-commerce, online shopping has become a rising trend today in the Philippines. This study aims to identify the communication tools of Lazada that may influence the buying decisions of today’s consumers. This research was designed with the participation 300 experienced Lazada customers from NCR and CALABARZON. A focus group discussion with 6 participants and analysis of reviews of previous customers of Lazada were accomplished to support and validate the results of the survey. This study could be an arena for Lazada and its customers to assess the communication tools that may lead them to successful online shopping transactions.