One of the significant elements of every business organization is a workforce that contributes to its success. Companies formulate and employ different strategies to hone and create caliber employees to serve as an instrument in attaining predetermined goals. This research paper is focused on identifying whether the marketing and sales workforce, specifically the sales personnel of selected electrical supply stores in Northern Mindanao cities, possess the characteristics that are vital in helping achieve the strategic directions of a company. This research endeavor is anchored in two areas: professionalism and salesmanship. 148 salespeople were asked to answer a researchermade questionnaire. After data analysis using appropriate statistical tools, the result shows that generally, the marketing and sales workforce are male who belong to generation Y, low-income earners, have been marketing and selling for less than 5 years, and with the right competitive attitude to meet a company-determined sales quota. Respondents are found to have very good professionalism (overall mean of 4.07) and excellent salesmanship (overall mean of 4.29). For these sales personnel, there is a significant relationship between professionalism and salesmanship. The study presents that the best way to start achieving the greatest potential of marketing and sales professionals is through their knowledge of their strengths and weaknesses, through regular self-assessment. Looking forward, companies with marketing and sales staff may consider this as part of their human resources process to increase the effectiveness and efficiency of their workforce - performance analysis bolstered by the creation of a continuous training program that answers the need of their workforce.
ISSN 2960-3528 (Online)
ISSN 1656-9571 (Print)
Philippine E-Journals
