Philippine E-Journals

The Level of Customer Satisfaction towards Food Service Delivery

Mikee Abay-Abay | Ramises Niel S. Casocot | Paul Dame A. Paglinawan | Dominique V. Abarquez

 

Abstract:

Today, the business of food delivery services is one of the fastest-growing segments of e-commerce. The major difference between traditional and online Food Ordering is the extent of interaction between the consumer and the seller. An enormous amount of people gravitates towards the more intensive use of the internet as the accessibility of technology, the availability of information, and the ability to interact through the internet increase and evolve. The focus of this study is to determine the level of customer satisfaction towards food delivery services. This research is anchored on McCarthy’s 4P’s theory or the Marketing Mix, the Product, Price, Place, and Promotion. This study used the descriptive method. The study revealed that the service delivery of the walk-in and online service providers is well compensated most of the time. The customers were satisfied with the foodservice delivery. The researchers recommend that it is very important to have a business permit. It should be the first to settle before the operation. And, most notably the business establishment should further develop and train their staff or employees to operate in the best way that can highly satisfy their customers.