Philippine E-Journals

Examining the Effect of Socio-cultural Environment and Context on Behavioral Consistency among Filipinos

Anthony Charles O. Chen | Jericho Edward P. Arceo | Jose Alberto S. Reyes

 

Abstract:

The present study was conducted to examine the relationship between culture, context, and behavioral consistency. In an experimental study, we tested the hypotheses that there will be a significant interaction between socio-cultural environment and context on behavioral consistency. For the quantitative phase, we used a sample of 100 young adults with ages ranging from 26 to 45. A 2x2 mixed factorial ANOVA was used to test the hypotheses. Results showed no main effects but a significant interaction effect between culture and context F(1, 98) = 22.585, p < 0.05 on behavioral consistency which supports our hypothesis. Results of the study are discussed in the context of current literature on culture, behavioral consistency, context and well-being.