Philippine E-Journals

The Preferences of Senior High School Students of Siena College of Quezon City in Traditional and Online Shopping: A Mixed Method Study

Rehana Kacela B. Sanchez | Ma. Francesca Erin V. Fabella | Maxine Erich C. Uy | John Martin R. Revilla | Matthew James G. Hagacer | Jaycar P. Espinosa

 

Abstract:

The study investigates the shopping preferences of senior high school students at Siena College of Quezon City, focusing mainly on traditional shopping (TS) and online shopping (OS) as purchasing methods. Specifically, it aims to seek the consumer respondents’ assessments of their behavior in terms of both shopping lifestyles, preferences in terms of a broadrange of choices in products, safety, convenience, prices, and promotions, the significant association between shopping preferences and their age andgender, and the disadvantages and advantages of both shopping methods. In meeting these objectives, the research employed quantitative and qualitative data gathering and analysis through online surveys and virtual interviews. The results indicated that most respondents prefer online shopping in terms of its broad range of choices of products available, safety, convenience, prices, and promotions rather than traditional shopping. Moreover, the study shows no significant association between the age andgender of the respondents and their shopping preferences. Future researchers who undertake a similar study may acquire more knowledge about contrasting traditional and offline purchasing through the data and analysis this research will provide. As a result, this study might support other investigations while gathering relevant literature.