Philippine E-Journals

THE EFFECTIVENESS OF USING MEME MARKETING ON GENERATION Z IN THE PHILIPPINES

Patricia Erica Arganoz | Izaak Mikel Macaisa | Angelica Perez | Juren Dar Ursal | Sean Ethan Valdez | Mitsuhashi Masaki

Discipline: Marketing

 

Abstract:

In this study, the researchers have taken an interest in learning about the effectiveness of using Meme marketing with Generation Z in the Philippines. With the rise of different digital marketing strategies that target and impact the behavior of consumers, one of the most effective ways of attracting and engaging the said generation is through Meme marketing. For this purpose, this research paper aims to determine the effectiveness of using Meme marketing with Gen Z in the Philippines.