Open Access Subscription Access
Usana, Galileo O. | Bibal Jr., Francisco M. | Sumague, Kenneth Marco H.
Discipline: Marketing
Gibe, Anne Loraine G. | Llait, Angelie D. | Rivera, Hazel Ellaine T.
Lago, Jossana Arcee V. | Estepa, Karen F. | Yaptinchay, Reesa Giselle M.
Marfori, Limuel M. | Biglete, Robert | Almario, Christian
Mabaquiao Jr., Napoleon M.
Discipline: Psychology, Marketing, Mass Communication
Suryani, Tatik
Lorenzo-molo, Marina Caterina
Discipline: Marketing, Business
Castro, Joeven R. | Velasquez, Ingrid K. | Laraño, Arby Mari B. | Amihan, Jaymen | Garcia, Gerry
Discipline: Marketing, Filipino, Media
De Los Reyes, Julieta A.
Casquite, Noel C.
Gatchalian, Maria Luisa B.
Discipline: Marketing, Business Management
Lindiawati, Lindiawati
Yap, Ernesto Go
Aquino, Nimpha M.
Discipline: Economics, Marketing, Business, Finance
Sagarino, Emma V. | Caputan Jr., Bartolome F. | Gomia, Iza Mae M. | Panuncialman, Rogelyn L. | Rubio, Baby Jane R. | Sartagoda, Cristopher N.
Discipline: Marketing, Business Administration
Sagarino, Emma V. | Allida, Kenneth Joseph A. | De Los Santos, Erma Marie G. | Mateus, Christian Harvey T. | Olivo, Melody Jobell A. | Pacana, Luis Anton H. | Soriano, Stephanie Anne D.
Sagarino, Emma V. | Ancheta, Wynsjohn L. | Dagso, Amor Bregilda M. | Belleza, Marlyner N. | Faraon, Kenneth M. | Duque, Christian Kristopher A. | Lucas, Mae Stephanie Y. | Posadas, Marbie Ann B.
Sagarino, Emma V. | Limjuco, Renan P. | Asares, Romeo C. | Cortel, Jonna Mae T. | Disto, Phoebe Jane F. | Ta-a, Jerson D.
Sequiño, Agnes C.
Garcia, Carolina D.
Marquez, Praxedis S.
Discipline: Education, Marketing
Discipline: Education, Social Science, Marketing
Marquez, Praxedis S. | Tiglao, Raychelou C. | Bautista, Roberto V.
Discipline: Education, Information Technology, Marketing, Computer Technology, Study and Teaching
Niguidula, Jasmin D. | Marquez, Praxedis S.
Discipline: Education, Marketing, Study and Teaching
Ambos, Dana Loren M. | Martin, Stefanie B. | Peditin, Christine Mary M.
Kirumirah, Mubarack Hamidu | Kayunze, Kim | Ringo, Justin
Arganoz, Patricia Erica | Macaisa, Izaak Mikel | Perez, Angelica | Ursal, Juren Dar | Valdez, Sean Ethan | Masaki, Mitsuhashi
Wulansari, Oktufiani Dwi | Suryanto, | Santi, Dyan Evita
Klykov, Artem | Shahparan, Mohammad
Tun, Win Maw | Pantonia, Clarice D. | Rebong, John Paolo V.
Alusen, Ma. Leonora | Abian, Roland Joshua S. | Flores, Justine V. | Lozada, Kate Ariane L.
Juguilon, Kenneth John Ian S. | Hernandez, Jethro James M. | Magsino, Aaron Klyne M.
Enguito, Nino Z. | Genio, Elaine L. | Lucero, Laiza H. | Perez, Mary Jane M.
Lumbab Jr., Raul | Zamora, Julie Mae | Jucom, Louise Nichole
Cachopero, Micah Mae | Abatayo, Precious Angelene | Diolaso, Ystela Mari | Marcelo, Romelyn | Sarimbangon, Veah | Villaries, Ellen Crista | Remot, Cristine
Marcos, Kaila Kimberly
Victorino, Angelo Niel A.
Vizconde, Jerold B. | Mendoza, Anna E.
Mendoza, Evanmarie O.
Ilagan, Maureen V.
Santiago, Jose Antonio B.
Barcelon, Elisha Christianne B.
Salubre, Jade Mark C. | Pelegrino, Jennifer T. | Wabinga, Juma P. | Leopoldo, Juanita C.
Dui, Rayan | Siapno, Ezekiel | Paredes, Miguel Paolo
Ching Yong, Sean Calvin Shin | Gao, Xing | Poh, Wen Sern
Manuel, Mac Jerome M.
Lanzaga, Kristan Jay C.
Abitria, Kristine Angela
Siman, Bennegreg P.
Tamayo, Josan D. | Santos, Cresencia M. | Evangelista, Gerald T. | Ryandini, Felicia Risca | Veranga, Maricar | Jazul, Regina
Eusebio, Ellaine Joy G. | Moreno, Evaliza F. | Faeldan, Feve D.
Pinca, Janine | Arevalo, Joselito | Salcor, Neil Holden | Licaros, Ralph Michael | Lacerona, Rosalinda
Batingal, Ace Virgel T. | Codera, Chammilou T. | Sumicad Jr., Eligen H. | Dela Cruz, Leo Mart A. | Lingo-Lingo, Shane Kylah T.
Pestaño, Wenzel Vaughn P. | Legaspi, Ruth L.
Elumbra, Ruby D.
Article List (w/ Marketing Discipline)
Perceptions of the Third Year Marketing Management Students of Letran Calamba on Advertisements with Subliminal Message
Usana, Galileo O. | Bibal Jr., Francisco M. | Sumague, Kenneth Marco H.
Discipline: Marketing
The Insights of the Selected Fourth Year High School Students on the Marketing Communication Tools of Letran Calamba
Gibe, Anne Loraine G. | Llait, Angelie D. | Rivera, Hazel Ellaine T.
Discipline: Marketing
The Link between Promotional Tools and the Increased Enrolees of SBMA in Letran Calamba
Lago, Jossana Arcee V. | Estepa, Karen F. | Yaptinchay, Reesa Giselle M.
Discipline: Marketing
Effects of Offering Wi-Fi Services as a Promotional Strategy on Consumer Buying Behavior
Marfori, Limuel M. | Biglete, Robert | Almario, Christian
Discipline: Marketing
Ethics of Business Ads Directed at Children*
Mabaquiao Jr., Napoleon M.
Discipline: Psychology, Marketing, Mass Communication
The Development of Market Orientation Based on Organizational Perspective for Creating Business Performance of Banking Industries in Indonesia.
Suryani, Tatik
Discipline: Marketing
Why Ethics Should Matter in Integrated Marketing Communications (IMC)
Lorenzo-molo, Marina Caterina
Discipline: Marketing, Business
Marketing Principles for Filipino Independent Films
Castro, Joeven R. | Velasquez, Ingrid K. | Laraño, Arby Mari B. | Amihan, Jaymen | Garcia, Gerry
Discipline: Marketing, Filipino, Media
Marketing Practices for Selected Organically-Grown Vegetables in a Farming Community of Southern Luzon, Philippines
De Los Reyes, Julieta A.
Discipline: Marketing
Facebook as an Effective Marketing Tool
Casquite, Noel C.
Discipline: Marketing, Business
Marketing Schemes and Scams: An Afterthought
Gatchalian, Maria Luisa B.
Discipline: Marketing, Business Management
Sales Impacts of Customer Retention: A Strategic Assessment on Potential Retention of College Students
Lindiawati, Lindiawati
Discipline: Marketing
Socio-Cultural Factors Affecting the Market Behavior of Coconut Farmers in Central Philippines
Yap, Ernesto Go
Discipline: Marketing
This study analyzed the factors that have contributed to the increase in wage inequality among male workers in the Philippines. Using the Fields (2003) framework as a decomposition platform, the validity of the usual parametric specification of the wage-e
Aquino, Nimpha M.
Discipline: Economics, Marketing, Business, Finance
Cell phone Networks Subscriber: Uncovering the Stories of the Businesspeople
Sagarino, Emma V. | Caputan Jr., Bartolome F. | Gomia, Iza Mae M. | Panuncialman, Rogelyn L. | Rubio, Baby Jane R. | Sartagoda, Cristopher N.
Discipline: Marketing, Business Administration
Level of Knowledge and Consumer Response on Integrated Marketing Communication of Selected Fast Food Centers in Davao City
Sagarino, Emma V. | Allida, Kenneth Joseph A. | De Los Santos, Erma Marie G. | Mateus, Christian Harvey T. | Olivo, Melody Jobell A. | Pacana, Luis Anton H. | Soriano, Stephanie Anne D.
Discipline: Marketing
The Business Characteristics of Ukay-Ukay Enterprise in Davao City
Sagarino, Emma V. | Ancheta, Wynsjohn L. | Dagso, Amor Bregilda M. | Belleza, Marlyner N. | Faraon, Kenneth M. | Duque, Christian Kristopher A. | Lucas, Mae Stephanie Y. | Posadas, Marbie Ann B.
Discipline: Marketing, Business Administration
Consumers’ Awareness and Acceptability of Products Guaranteeing Instant Results: Downy Isang Banlaw (One Rinse) and Knorr Rice Mate
Sagarino, Emma V. | Limjuco, Renan P. | Asares, Romeo C. | Cortel, Jonna Mae T. | Disto, Phoebe Jane F. | Ta-a, Jerson D.
Discipline: Marketing, Business Administration
Market Environment of SMEs in the Business Process Outsourcing Industry in Region 7, Central Visayas, Philippines
Sequiño, Agnes C.
Discipline: Marketing, Business Administration
Effectiveness of Using Practice Sets in Marketing 123
Garcia, Carolina D.
Discipline: Marketing
Factors Related to the Decision of High School Students to enroll in TIP:Towards and Enhanced Marketing Plan
Marquez, Praxedis S.
Discipline: Education, Marketing
Predictors of Enrolment in Marketing Management Program at TIP Manila: Inputs for its Promotion
Garcia, Carolina D.
Discipline: Education, Social Science, Marketing
Online Database System Tool for Promoting, Marketing and Attracting Prospective and Current Students of TIP Manila
Marquez, Praxedis S. | Tiglao, Raychelou C. | Bautista, Roberto V.
Discipline: Education, Information Technology, Marketing, Computer Technology, Study and Teaching
Determinants of Sustainability of Students in TIP: Inputs to Marketing Program Development
Niguidula, Jasmin D. | Marquez, Praxedis S.
Discipline: Education, Marketing, Study and Teaching
Feasibility Study for Spix Seasoning
Ambos, Dana Loren M. | Martin, Stefanie B. | Peditin, Christine Mary M.
Discipline: Marketing
The Influence of Politics, Existing Regulations and Knowledge on Street Vendors’ Perception on the Legal Status of Street Vending
Kirumirah, Mubarack Hamidu | Kayunze, Kim | Ringo, Justin
Discipline: Marketing
The Effectiveness Of Using Meme Marketing On Generation Z In The Philippines
Arganoz, Patricia Erica | Macaisa, Izaak Mikel | Perez, Angelica | Ursal, Juren Dar | Valdez, Sean Ethan | Masaki, Mitsuhashi
Discipline: Marketing
The Relationship between Service Quality and Customer Satisfaction with the Intention to Choose a Hospital Again
Wulansari, Oktufiani Dwi | Suryanto, | Santi, Dyan Evita
Discipline: Marketing
Implementation of Green Supply Chain Management Practices in Uzbekistan
Klykov, Artem | Shahparan, Mohammad
Discipline: Marketing
Factors Affecting Consumer Buying Behavior of Cell Phones among College Students in LPU-Laguna
Tun, Win Maw | Pantonia, Clarice D. | Rebong, John Paolo V.
Discipline: Marketing
Impact of Advertisement on Brand Awareness of a Coffee Shop: Basis for Marketing Strategy
Alusen, Ma. Leonora | Abian, Roland Joshua S. | Flores, Justine V. | Lozada, Kate Ariane L.
Discipline: Marketing
Marketing Mix Effect on Customer Satisfaction of RJM Milk Tea Supplies-Calamba Laguna Basis for Improvement
Juguilon, Kenneth John Ian S. | Hernandez, Jethro James M. | Magsino, Aaron Klyne M.
Discipline: Marketing
THE MARKETABILITY OF DA BUENA’S HANDICRAFTS: BASIS FOR MARKETING PLAN
Enguito, Nino Z. | Genio, Elaine L. | Lucero, Laiza H. | Perez, Mary Jane M.
Discipline: Marketing
Social Media Integration and Financial Performance of Selected Micro Retail Businesses in Cebu City
Lumbab Jr., Raul | Zamora, Julie Mae | Jucom, Louise Nichole
Discipline: Marketing
Employee Satisfaction in Midsayap's Banking Industry: Deciphering the Impact of Organizational Atmosphere and Internal Factors
Cachopero, Micah Mae | Abatayo, Precious Angelene | Diolaso, Ystela Mari | Marcelo, Romelyn | Sarimbangon, Veah | Villaries, Ellen Crista | Remot, Cristine
Discipline: Marketing
Effect of E-Service Quality of E-Banking on Customer Satisfaction in the Philippines
Marcos, Kaila Kimberly
Discipline: Marketing
Factors Contributing to Selected Private Universities as the Brand of Choice among Currently Enrolled Students
Victorino, Angelo Niel A.
Discipline: Marketing
The Impact of Sales Promotion, Convenience, Service Quality, and Price on Consumers’ Online Purchase Intention
Vizconde, Jerold B. | Mendoza, Anna E.
Discipline: Marketing
The Effects of Purchase Intention on Actual Purchase of Virtual Items in Free-to-Play Multiplayer Online Battle Arena (MOBA) Games
Mendoza, Evanmarie O.
Discipline: Marketing
Effects of Brand Experience on Brand Loyalty of Korean Skincare Consumers
Ilagan, Maureen V.
Discipline: Marketing
The Effect of the Green Marketing Mix on Consumers’ Purchase Intention in the Fashion Retail Industry
Santiago, Jose Antonio B.
Discipline: Marketing
Effects of Korean Celebrity Endorser Credibility on Brand Credibility, Consumer-Based Brand Equity, and Purchase Intention Among Skincare Brands
Barcelon, Elisha Christianne B.
Discipline: Marketing
Product Development and Market Acceptability of Lemon Grass Bottled Tea (Cymbopogon citratus)
Salubre, Jade Mark C. | Pelegrino, Jennifer T. | Wabinga, Juma P. | Leopoldo, Juanita C.
Discipline: Marketing
The Anteceding Role of Past Experience, Electronic Word-of-Mouth, and Emotional Intelligence on the Determinants of Purchase Intention of Green Skincare Products
Dui, Rayan | Siapno, Ezekiel | Paredes, Miguel Paolo
Discipline: Marketing
The Effect of Influencer Marketing on Consumer Engagement and Brand Loyalty
Ching Yong, Sean Calvin Shin | Gao, Xing | Poh, Wen Sern
Discipline: Marketing
Practices and Perspectives in Using Vlogs as Speaking Performance Assessment: A Proposed Assessment Tool
Manuel, Mac Jerome M.
Discipline: Marketing
Marketing Strategies, Innovative Practices, and Challenges of Green Practices on Selected Hotels In Tagaytay City
Lanzaga, Kristan Jay C.
Discipline: Marketing
The Rise of Night Market in Polangui, Albay: An Advantage to SMEs
Abitria, Kristine Angela
Discipline: Marketing
A Meta-analysis of the Profit-Sharing Practices among Engineering, Construction, and Related Firms: Strategy to Increase Company Revenue
Siman, Bennegreg P.
Discipline: Marketing
Challenges and Adaptation in Online Classes during the Pandemic among College Students in the Philippines and Indonesia
Tamayo, Josan D. | Santos, Cresencia M. | Evangelista, Gerald T. | Ryandini, Felicia Risca | Veranga, Maricar | Jazul, Regina
Discipline: Marketing
Emotional Intelligence, Consumer-Perceived Values, and E-Shopping Satisfaction: A Mediation Analysis
Eusebio, Ellaine Joy G. | Moreno, Evaliza F. | Faeldan, Feve D.
Discipline: Marketing
The Influence of Digital Marketing Strategies on Customer’s Purchase Intention of Selected Fast-Food Restaurants
Pinca, Janine | Arevalo, Joselito | Salcor, Neil Holden | Licaros, Ralph Michael | Lacerona, Rosalinda
Discipline: Marketing
Describing the Buying Behavior of Bank Personnel and their Customer Satisfaction
Batingal, Ace Virgel T. | Codera, Chammilou T. | Sumicad Jr., Eligen H. | Dela Cruz, Leo Mart A. | Lingo-Lingo, Shane Kylah T.
Discipline: Marketing
Adaptive Marketing: Redefining Personal Care Industry Tactics
Pestaño, Wenzel Vaughn P. | Legaspi, Ruth L.
Discipline: Marketing
Functional Development and Consumer Acceptability of GABA Rice Enriched with Nutrient-Rich Bamboo Shoots (Bambusa merilliana) and Jute Leaves (Corchorus olitorius)
Elumbra, Ruby D.
Discipline: Marketing