Home⇛LPU - Laguna Journal of Business and Accountancy⇛vol. 4 no. 1 (2021)

Pandemic and the Buying Behavior of Students

Kyla Marie Gonzaga | Evangeline Peñamora | Trisha Denice Robles

Discipline: Economics

 

Abstract:

The COVID-19 pandemic affects the lives of many individuals. Consumer perception and purchasing behaviors have shifted as a result of the government's lockdown and social distancing mandates. Also, markets need to change quickly to manage demand-side tremors, which include panic buying. Consumer purchases of household goods and groceries increased dramatically across the country as soon as the lockdown was announced. This indicates an increase in customer anxiety and panic buying, as they are concerned that the restrictions will last too long and worsen the situation. The status of the pandemic this year leaves the community uncertain. People are also not sure when this disaster will end. Consumers believe that saving money on essential necessities by purchasing as many as possible is an alternative way to adapt to the uncertainty. The researcher used a descriptive research method with 150 LPU Laguna students who participated in this study. These respondents are the business management students, which are the marketing management and operations management students, with an age range of 18– 20 years old. The respondents are more female than male. It simply indicates that women do the majority of the grocery shopping. They are more active in going to the market. To reduce interaction with others, consumers go grocery shopping once a week or once a month. People got scared to go out of their homes because of the fear of viruses. Consumers prefer to spend more money when purchasing products in bulk to stock their homes. The majority of the business management students purchased food and beverages rather than healthy products and beauty products.



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