Philippine E-Journals
vol. 4, no. 1 (2021)
LPU - Laguna Journal of Business and Accountancy
Description
LPU Laguna Journal of Business and Accountancy is an open access interdisciplinary journal that publishes empirical and theoretical articles on contemporary practices in the area of business, accounting, and taxation. It is an annual publication of LPU Laguna College of Business and Accountancy.
Table of contents
Front Matter
Editorial Board
Table of Contents
Articles
Pandemic and the Buying Behavior of Students
Kyla Marie Gonzaga | Evangeline Peñamora | Trisha Denice Robles
Discipline: Economics
Effects of Various Characteristics of Social Commerce on Filipino Consumer’s Trust and Trust Performance
Davies Christy Dioquino | Paul Adrian C. Leviste | Ramon George Atento
Discipline: Sociology
Determinants of Graduating College Students Retention in Lyceum of the Philippines – Laguna, Basis for Management Improvement
Veronica S. Ilagan | Emmanuel U. Mindanao
Discipline: Sociology
Brand Awareness of Selected Residents of Talisay Batangas to NDN Resort and Events Place: Basis for Continuous Improvement
Rocky Q. Dizon | Mary Rose P. Natanauan | Joanna Marie P. Rempillo | Ma. Leonora Alusen
Discipline: Sociology
Factors Affecting Consumer Buying Behavior of Cell Phones among College Students in LPU-Laguna
Clarice D. Pantonia | John Paolo V. Rebong | Win Maw Tun
Discipline: Marketing
Perception of Athletic Scholars toward Sports as a Marketing Tool: Basis for LPU-Laguna Sports Enhancement Development Program
Krischan L. Bueno | Paolo Rubio | Ma. Leonora Alusen
Discipline: Education
Impact of Advertisement on Brand Awareness of a Coffee Shop: Basis for Marketing Strategy
Roland Joshua S. Abian | Justine V. Flores | Kate Ariane L. Lozada | Ma. Leonora Alusen
Discipline: Marketing