Home⇛International Journal of Multidisciplinary: Applied Business and Education Research⇛vol. 6 no. 2 (2025)

From Tradition to Trend: Development, Acceptability and Marketability of Classic Heirloom Rice-Veggie Chips

Drinarie B. Uy-uyon | Chabelita D. Pinyuhan | Regina A. Mad-ang | Alayne Kaye D. Buyaco | Divine Grace P. Abello | Client William M. Malinao

Discipline: Social Sciences

 

Abstract:

Heirloom rice is part of the culture and heritage of the Cordillera Ad-ministrative Region. It is the heart and soul of its terraces. Heirloom rice varieties are now known to be nutrient-dense, thus elevating heir-loom rice’s status as a specialty rice. The production of processed prod-ucts from heirloom rice lacks standardization of the processing proce-dures as most of the processed products are done by small-scale entre-preneurs in the locality. Thus, this study aims to develop a new variety of chips out of heirloom rice of Ifugao, fused with additional vegetables like Moringa Oliefera (Horse Radish Leaves) and Mamordica Charantia (Bitter Gourd Leaves). The developmental research design was used to develop the Classic Heirloom Rice-Veggie Chips. In contrast, the quan-titative-descriptive research design among 315 randomly selected con-sumers in Lagawe, Ifugao, was used to determine the acceptability and marketability aspect of the product developed. After a series of formu-lations, the study developed a standardized process and procedures for making Heirloom Rice- Veggie Chips. On the other hand, using weighted means, findings revealed that the product received high ac-ceptability ratings across all attributes, with texture scoring 5.86 and overall acceptability reaching 5.92, indicating strong positive appeal to respondents. Thus, heirloom rice with vegetables is generally accepta-ble for sensory evaluation. Lastly, The Classic Heirloom Rice Veggie Chips demonstrated high marketability across various aspects, with strong scores in purchase likelihood (5.79), recommendation (5.93), recognition (5.94), and packaging (5.98) while maintaining consistent appeal across different price points.



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