Brand Reputation and Competitive Strategies among the select Car Dealers
Manuel James Sesaldo | Czarina Andres | Jerico John G. Dalangin
Abstract:
This study explores the relationship between brand reputation and competitive strategies in the context of selected car dealerships. Through a comprehensive review of related literature, a theoretical framework is established to analyze the impact of brand reputation on the competitive strategies adopted by car dealers. The research methodology involves a mix of qualitative and quantitative approaches, including surveys and interviews with key stakeholders in the industry. The findings suggest that a strong brand reputation positively influences the competitive strategies of car dealers, leading to enhanced market performance and customer loyalty. The implications of this study extend to the strategic management of car dealerships, emphasizing the importance of building and maintaining a favorable brand reputation to gain a competitive edge in the market.
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