Philippine E-Journals
vol. 6, no. 1 (2020)
Business Research Journal
Description
The Business Research Journal is published annually by the De La Salle Araneta University
–College of Business, Management and Accountancy.
The Business Research Journal is published annually by the De La Salle Araneta University
–College of Business, Management and Accountancy.
Table of contents
Front Matter
Editorial Board
Editorial Policy
Table of Contents
Preface
Articles
Brand Reputation and Competitive Strategies among the select Car Dealers
Manuel James Sesaldo | Czarina Andres | Jerico John G. Dalangin
Spending Habit, Saving Habit And Financial Knowledge Of Informal Sector In Caloocan City
Mayson F. Delos Santos | Nicole F. Granado | Romeo Mangahas
Probative Forces: Impact to sufficiency and Appropriateness of Audit Evidence
Angelica A. Baguio | Jillian J. Cichon | Khlyne P. Tolibas
A Comparative Analysis Between the Personal Financial Literary and management Practices of Working Student in De La Salle Araneta University
Yvette V. Concepcion | Francia R. Santos
Financial Literacy And Stock Market Participation In Government School Setting
Luis Mikhail D. Cortez | Seiji V. Oyanagi | Carolina Ditan
Tourist Motivation And Satisfaction On Adventure Tourism In Five Fingers Cove
Marrynol S. Beltran | Hlie B. Sanchez | Carolina Ditan
Comparative Analysis of Traditional and Digital Marketing Communications
Samuel M. Loyola | Tricia O. Manguiat | Ann Rosette W. Mata | Porfirio Catolico, Jr.
An Assessment of the Effects of Advertising of Alcoholic Products on the Buying Behavior of the Consumers of Brgy. Paso De Blas, Valenzuela City
Ma. Patricia V. Macabenta | Justin R. Lim | Jerico John G. Dalangin
Assessment On Costing And Budgeting Effectiveness Of Solid Waste Management of Navotas City
Roi Neil D. Lirio | Jerico John G. Dalangin
Relational Marketing Constructs as Determinants of Student Loyalty
Jeffrey Barcelo Moral | Cherrie Conception Gacias | Jerico John G. Dalangin
Effects of Microfinance Institution Products on Financial Performance of Small And Medium Enterprises
Jesusa B. Sunga | Aleighsa Sabyna Siscar | Romeo Mangahas
Parents’ Perception on the Quality of Services in the Basic Education of De La Salle Araneta University
Xiomara Niña M. De Castro | Alexander C. Nora | Mae E. Bico | Jerico John G. Dalangin