HomeBusiness Research Journalvol. 6 no. 1 (2020)

An Assessment of the Effects of Advertising of Alcoholic Products on the Buying Behavior of the Consumers of Brgy. Paso De Blas, Valenzuela City

Ma. Patricia V. Macabenta | Justin R. Lim | Jerico John G. Dalangin

 

Abstract:

The study aims to create awareness among the consumers or buyers of alcoholic beverages in Paso De Blas, Valenzuela City. The study shows that Alcoholic TV Advertisements are effective when used it as a tool to encourage consumers or buyers to buy Alcoholic Products. This study will be helpful to Alcoholic beverages company and to other future researchers.



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