Philippine E-Journals

References:

1. Ackerman, R.., & Schibrowsky, J. (2008). A business marketing strategy applied to Student Retention: A higher education initiative. Journal of College Student Retention: Research, Theory and Practice, 9(3), 307-326 Berry, L. L., & Parasuraman, A. (1991). Marketing services. New York, NY: Free Press.
2. Berry, L. (1995). Relationship marketing of services - growing interest, Emerging perspectives. Journal of the Academy of Marketing Science, 25(4), p.237.
3. Bowden, J. L. (2011). Engaging the student as a customer: A relationship marketing approach. Marketing Education Review. 21(3), p.211.
4. British council Philippines – Philippine higher education: Number of institutions and enrollee. https://www.britishcouncil.ph/tne/facts-figures/philippines
5. Burrell, D. (2008). Why small liberal art colleges need to develop effective marketing cultures. Journal of Strategic Marketing.
6. Campbell, J. (2002). The use of relationship marketing techniques in higher education: A case study (Unpublished Dissertation). University of Colorado, Denver.
7. Clark, C. R., & Hossler, D. (1990). Marketing in non-profit organizations. In Hossler, Bean, & Associates (Eds.), the strategic management of college enrolments’ (pp. 69-70). San Francisco, CA: Jossy-Bass Carvalho, S., & de Oliveira Mota, M. (2010). The role of trust in creating value and Student Loyalty in relational exchanges between higher education and their students. Journal of Marketing for Higher Education.
8. Creswell, J.W. (2002). Educational research: Planning, conducting, and Evaluating quantitative and qualitative research. Upper Saddle River, NJ: Merrill Prentice Hall.
9. Eagle, L., & Brennan, R. (2007). Are students customers? TQM and Marketing perspectives. Quality Assurance in Education.
10. Ghosh, A., Whipple, T., & Bryanm, G. (2001). Student trust and its antecedents in higher Education. The Journal of Higher Education. p.325
11. Gustafsson, A., Johnson, M.D, & Roos, I. (2006). The effects of customer satisfaction, Relationship commitment dimensions, and triggers on customer retention. The Journal of Marketing
12. Habley, W. R., & McClanahan, R. (2004). What works in student retention?
13. Four-year private Colleges. ACT. Retrieved from https://www.act.org/research/policymakers/pdf/droptables/FourYearPublic.pdf
14. Hennig-Thurau, T., Langer, M. F., & Hansen, U. (2001). Modelling and managing student Loyalty. Journal of Service Research, 3 (4), 331-344.
15. Ibrahim, H. & Najjar, F. (2008). Relationship bonding tactics, personality traits, relationship Quality and customer loyalty: Behavioral sequence in retail environment. ICFAI Journal of Services Marketing. p.14.
16. Kotler, P (1986). Principles of marketing. Englewood Cliffs, N.J: Prentice Hall
17. Lemon, C. (2004). Challenges in marketing and student relationship managementin higher Education. Brand Sequence Whitepaper. Retrieved November 2004 from www.brandsequence.com/pdf/mktng_srm_high_ed.pdf
18. Maringe, F. (2005). Interrogating the crisis in higher education marketing: The CORD model. International Journal of Educational Management. p.565-569.
19. Moore, D. & Bowden-Everson, J. L. (2012). An appealing connection: The role of relationship marketing in the attraction and retention of students in an Australian tertiary context. Asian social science, p.65-80.
20. Morgan, R., & Hunt, S. (1994). The commitment -trust theory of relationship marketing. Journal of Marketing, p.20-38.
21. Natale, S., & Doran, C. (2012). Marketization of education: an ethical dilemma. Journal of Business Ethics, p.188 Oliver, H. M. ET. Al (2000). Is relationship marketing for everyone? European Journal of Marketing, p.1113.
22. Peng, L. Y., & Wang, Q. (2006). Impact of relationship marketing tactics (RMT) on switchers and stayers in a competitive service industry. Journal of Marketing Management.
23. Peppers, D., & Rogers, M. (1993). The one to one future: Building relationships one customer at at time. New York, N.Y: Doubleday.
24. Rehman, S. U.,Shareef, A., & Ishaque, A. (2012). Role of trust and commitment inCreating profitable relationship with customers. Interdisciplinary Journal of Contemporary Research in Business, p.607 Rowley, J. (2003). Retention: Rhetoric or realistic agendas for the future of Higher education. The International Journal of Education Management.
25. Shaver, B. J. (2012). Meeting undergraduate students’ expectations of theUniversity experience: How enrollment managers can secure students’ loyalties (Unpublished doctoral dissertation) University of California, San Diego & California State University, San Marcos.
26. Sheth, J. N., & Paravatiyar, A. (1995). The evolution of relationship marketing. International Business Review.
27. Surendran, Anup. (2019) Quantitative Research: Definition, methods, types, and example https://www.questionpro.com/blog/quantitative-research/
28. Trustrum, L. B., & Wee, S. L. (2007). Relationship marketing strategy in higher education. (Unpublished manuscript), Asia Pacific University.
29. Wild, L., & Ebbers, L. (2002). Rethinking student retention in community colleges. Community College Journal of Research and Practice.
30. Wiersma, W., & Jurs, S. G. (2009). Research methods in education (9^th ed.). Boston, MA: Pearson
31. Wong, H., & Wong, R. (2012). Relationship commitment in self-financedhigher education. International Journal of Business and Management.