Perceptive Presence Of Marketing And Design: Early Evidence From The 1St District Of Valenzuela City Manufacturing Firms

John Paul  P. San Diego,; Louise Alodia  Supranes,

Perceptive Presence Of Marketing And Design: Early Evidence From The 1St District Of Valenzuela City Manufacturing Firms

John Paul P. San Diego | Louise Alodia Supranes

Abstract:

This business research aims to measure the perceived presence of marketing and design: early evidence on the 1st district of Valenzuela City. Data will be gathered specifically from at least 384 employees of a manufacturing firm within the 1st district of Valenzuela City. Three objectives were identified: to assess design presence as marketing component, to explore the relationship between marketing and design, and to measure design benefits as marketing component. A conceptual framework of the study will use the respondents’ profile as an independent variable to determine their level of agreement on the significance of design and marketing and their relationship, the level of satisfaction as to the product design development, and assessment of effectiveness of product design development. The data will be quantified through Pearson correlation coefficient for the relationship of marketing and design, Cronbach’s alpha for the scale reliability, and frequency and percentage distribution for the respondents’ profile. After series of survey and analysis of data, it was found that marketing and design was perceived to be fundamental among the subjected manufacturing companies regardless of gender and age. However, differences such as nature of the business and mode of distribution gave various findings as to how they perceive the presence of marketing and design ranging from neutral to agree on the importance of the subject matter on the respective companies.

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