Philippine E-Journals
vol. 8, no. 1 (2022)
Business Research Journal
Description
The Business Research Journal is published annually by the De La Salle Araneta University
–College of Business, Management and Accountancy.
The Business Research Journal is published annually by the De La Salle Araneta University
–College of Business, Management and Accountancy.
Table of contents
Front Matter
Editorial Board
Editorial Policy
Table of Contents
Preface
Articles
The Willingness to Pay and Purchase Eco-Friendly Products among Post-Millennial Residents of Malabon City
Garnet T Torres
Blood Donor Recruitment and Retention Strategies During Pandemic
Joanna Laurice Jose | Socorro Aguja
Consumer Brand Switching on Internet Service Providers
Mabel O. Lopez | Jeanne Shonei Manalo | Angelo Manimtim | Kathlyn Masongsong
Influence of Advertisement on Gen Z’s Brand Loyalty
Angel Mark E. Lagamson | Kirsten Kelsey Louie A. Lim
Management of Manila’s Land for the Landless Housing Services Program for Forty Years: Basis for Intervention on Development Plan
Alexander T. Rosete
Regression Analyses of the Corporate Social Responsibility and Product Loyalty: The Case of Beverage Industry Segment
Xavier Lawrence D. Mendoza | Jerico B. Tadeo | Arlyn S. Feliciano | Marilou A. Perez | Mary Christine P. Villalobos
Perceptive Presence Of Marketing And Design: Early Evidence From The 1St District Of Valenzuela City Manufacturing Firms
John Paul P. San Diego | Louise Alodia Supranes
Pandemic Factors that Influence Tourists’ Intention to Revisit Domestic Destination
Vanessa G. Adrineda | Miles Constantine D. Aguila | Justine Jane S. Ceña | Lorraine Anne F. Hernandez | Christopher Dominic G. Isidro | Jewel Ann S. Luistro | Ma. Angelika Viktoria D. Rosario | Karl R. Baroro