Crafting Champions: Unpacking the Tales of Award-Winning Campus Journalism Coaches
Heherson Calumaya | Cristobal M. Ambayon
Discipline: Journalism
Abstract:
School paper advisers play a crucial role in mentoring student journalists and fostering journalistic excellence. This
study explores the lived experiences, mentoring strategies, and challenges of distinguished school paper advisers in
the Sultan Kudarat Division. Using a qualitative phenomenological approach, the research examines how these
advisers contribute to the success of campus journalism through tailored coaching techniques, skill development
strategies, and institutional support. Findings reveal that effective mentorship is rooted in a combination of technical
expertise, personalized guidance, and a deep commitment to nurturing student journalists. Advisers employ various
coaching methodologies, including strengths-based approaches, differentiated instruction, and real-world applications,
to enhance students' journalistic skills. Moreover, the study highlights the significance of adaptability, innovation, and
sustained institutional support in maintaining high-quality campus journalism programs. Recommendations include
enhancing professional development programs for advisers, strengthening administrative support, integrating digital
tools, and fostering mentorship networks. The findings contribute to the understanding of effective coaching practices
in student journalism and inform future policies for improving campus press programs.
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