Home⇛QCU The Star: Journal of Science, Engineering, and Information Technology⇛vol. 1 no. 1 (2023)

A Market Research on LUHANTU’S GEcoWrap – A Biodegradable, Reusable Soy Wax Wrap – in District VI, Quezon City

John Paul B. de Luna | Angelika Charise G. De Vera | Monalisa L. Quimson | Sherwin Roy S. Miana | Christine M. Rosello | John Clarence S. Dael | Rose Ann P. Dacuba | Lovylyn B. Magramo

Discipline: Marketing

 

Abstract:

Filipinos consume about 41 Titanics of plastics annually (World Wide Fund, 2021). The Philippines is the world's third-ranking contributor to plastic pollution (UN Environment Program, 2016). Plastic pollution has been linked to major health risks, including respiratory diseases, reproductive disorders, and cancer (Greenpeace, 2020). These exacerbating shreds of evidence give life to the purpose of LUHANTU's research: to provide QCitizens with relevant nature-oriented and market information on environmental sustainability. A structured survey from focus group discussions and a rigorous review of related literature was used to gather data from 385 Cochran-proposed respondents. Data was collected through quota sampling and analyzed using frequency, percentages, and hypothesis testing. The results show that most participants always utilize single-use plastics. But, the majority of them are totally aware of reuse. Hence, the extreme willingness to purchase GecoWrap. Moreover, there is a significant difference between the respondents' occupation or barangay and both the frequency of consuming single-use plastics and the awareness of reuse. Additionally, there is no significant difference between gender and single- use plastics consumption and reuse awareness. Furthermore, there is a significant difference between the awareness of reuse and the willingness to purchase GecoWrap. In conclusion, Qcitizens are ready to go on the greener side through sustainable practices. GecoWrap will be an influential product and symbol of Quezon City in supporting the 17 Sustainable Development Goals (United Nations, 2015) and reducing the prevalence of single-use plastics in the metropolis with regard to the respondents' background.



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