Effect of the Tagline &ldquo;@ABM You&#039;re the Boss&rdquo; on the Empowerment and Entrepreneurial Intentions of ABM Students at Tacurong National High School: Basis for Program Enhancement

Jeanne  Acosta,; Jose  Decena Ii,; Hazel  Asturias,

Effect of the Tagline “@ABM You're the Boss” on the Empowerment and Entrepreneurial Intentions of ABM Students at Tacurong National High School: Basis for Program Enhancement

Jeanne Acosta | Jose Decena Ii | Hazel Asturias

Discipline: Education

Abstract:

This study assesses the tagline "@ABM You're the Boss" on the empowerment and entrepreneurial intention of ABM students at Tacurong National High School. Utilizing a quantitative, non-experimental descriptive-correlation design, data were collected from a sample of 154 respondents selected through simple random sampling. The tools used for analysis included mean and multiple regression analysis. Results indicated a very high level of the tagline “@ABM you’re the Boss”. Empowerment levels were classified as high, while entrepreneurial intention also showed a very high level. Multiple regression analysis revealed significant influences of perceived relevance and motivational impact of the tagline on both empowerment and entrepreneurial intention of ABM students, leading to the rejection of the null hypothesis. The findings suggest that the tagline resonates with students, inspiring them and enhancing their readiness for future leadership roles and entrepreneurial ventures. To further enhance the tagline's effectiveness on students’ empowerment and entrepreneurial intention, the researchers recommend implementing the "Arat, Banat, Mag-Himakas: A Tripartite Project of ABM Strand." This initiative aims to inspire students by inviting professionals from accounting, business, and management to share their personal stories of struggle and triumph, thereby significantly increasing the motivational impact on students.

References:

Aldrich, H. (2022). Entrepreneurship and the role of social networks in student empowerment. Journal of Business Venturing Insights, 17, 112-121. https://doi.org/10.1016/j.jbvi.2022.100292
Creswell, J. W. (2014). Research design: Qualitative, quantitative, and mixed methods approaches (4th ed.). Sage Publications
Daniel, J. (2022). Sampling essentials: Practical guidelines for making sampling choices. Sage Publications.
Gibbons, M., Szymanski, E., & Rantala, J. (2020). Student autonomy and responsibility in education: A comprehensive approach. International Journal of Educational Management, 34(6), 1041-1056.
Hollis, M. (1975). The Philosophy of Social Science. Cambridge University Press.
Ilo, S. (2023). Empowering students through entrepreneurship education: The role of the Department of Education in the Philippines. International Journal of Educational Management, 37(2), 156-171. https://doi.org/10.1108/IJEM-10-2021-0393
Ionescu, L., & Dima, A. M. (2020). The impact of motivational messages on students’ entrepreneurial intentions. Journal of Entrepreneurship Education, 23(5), 1-11.
Khan, A., Khan, S., & Hussain, M. (2022). Exploring the impact of entrepreneurship education on student empowerment: Evidence from Pakistan. Education + Training, 64(7), 991-1005. https://doi.org/10.1108/ET-12-2021-0204
Kuckertz, A., Kollmann, T., Krell, P., & Stöcker, J. (2021). The impact of entrepreneurial self-efficacy and entrepreneurial intentions on students' entrepreneurial activity. Journal of Business Research, 128,
Mahmood, H., Babar, N., & Mehmood, A. (2022). Entrepreneurial intentions among youth: The role of motivation and perceived barriers. Journal of Entrepreneurship Education, 25(1), 12-28. https://doi.org/10.1108/JEE-03-2021-0037
Mokhber, M., Haji Shams, S. M., & Mohamad, M. (2021). The impact of environmental factors on students' entrepreneurial intentions in Malaysia: A review. Journal of Global Entrepreneurship Research, 11(1), 1-17. https://doi.org/10.1186/s40497-020-00211-5
Nardi, P. M. (2018). Doing Survey Research: A Guide to Quantitative Methods (4th ed.). Routledge.
Neneh, B. N., & Van Zyl, L. (2020). The role of entrepreneurial motivation in the development of entrepreneurial intentions among university students. Journal of Small Business and Enterprise Development, 27(2), 241-257.
Nguyen, H. T., Huynh, N. L., & Tran, H. L. (2021). Factors influencing students' entrepreneurial intention: A case study of Vietnam. International Journal of Business and Management, 16(8), 85-99. https://doi.org/10.5539/ijbm.v16n8p85
Pérez, J. M., Zamarro, J. R., & Martinez, M. (2023). Economic uncertainty and the entrepreneurial intentions of students: The case of Spain. Journal of Business Research, 153, 151-160. https://doi.org/10.1016/j.jbusres.2022.10.023
Sadeghi, S., Khaleghi, M. R., & Shams, M. (2022). The relationship between student empowerment and entrepreneurial intention: A structural equation modeling approach. Journal of Educational Psychology, 114(5), 931-945. https://doi.org/10.1037/edu0000745
Sakson, J. (2023). Empowerment slogans and their effects on students' entrepreneurial intentions. Journal of Entrepreneurship and Innovation in Emerging Economies, 9(1), 27-39. https://doi.org/10.1177/2393957522110080
Schunk, D. H., & Zimmerman, B. J. (Eds.). (2019). Self-regulated learning: An integrative approach to theory and practice. Routledge.
Taber, K. S. (2018). The use of Cronbach’s alpha when developing and reporting research instruments in science education. Research in science education, 48, 1273-1296.