HomeIAMURE International Journal of Educationvol. 11 no. 1 (2014)

Critical Linguistic Analysis of Print Communications Used in Higher Education Institutions

Adriano Q. Teresita

Discipline: Education



Explicit communication is imperative in building up relationships among members of organizations and institutions. This study described, critically analyzed and interpreted the linguistic features of the accessible print communications, which in effect brought out the communication culture, social and power relations of the members of the three tertiary institutions in Davao City. Results revealed a mixed sentence construction of declaratives and imperatives, actives and passives. Gratulatory and courteous expressions like More Power, God Bless, Please, Kindly, May I, marked significant presence in the prototype opening and closing fragments which these expressions have become standard parts of these memorandums. Variation among the structures was the divine exaltation (predictive of the culture of the university) found in the initial portion of the memorandums. Also noted was the legalese, archaic and formal tone, hereby and of the memorandum of the university president that was echoed in the memorandums of the student organization officers. An intensified writing training program in two categories: for new administrators and student officers have to be effected.