Green Technology Adoption in Dumaguete City Restaurants
Maricel B. Fontejon
Discipline: tourism, transport and travel
Abstract:
The hospitality industry's growing environmental impact
necessitates adopting sustainable practices, particularly in restaurant
operations. Despite growing awareness, empirical studies have examined the
extent of green technology adoption in local restaurant settings only to a
limited extent. This study evaluates the level of green technology practices
among restaurants in Dumaguete City and identifies the challenges
influencing their implementation. Specifically, it examines practices in terms
of energy conservation, waste management, water conservation, operational
efficiency, and cost-saving measures. A descriptive-correlational research
method was employed, followed by a structured survey design administered
to n = 45 restaurant personnel. Data were analyzed using frequency,
percentage, mean (M), and Spearman's rank correlation (r). Findings indicate
a high level of implementation in waste management (M = 4.09) and
operational efficiency (M = 4.09), and a very high level in water conservation
(M = 4.27). Energy conservation (M = 3.77) and cost-saving measures (M =
4.02) were also highly practiced. However, high initial cost (M = 3.51) and
limited awareness (M = 3.37) remain significant barriers. Results further
reveal a significant relationship between respondents’ education and their
adoption of green technologies (p < .05), while position was found to have no
significant relationship. The study concludes that while green technology
adoption is evident, financial and knowledge constraints hinder full
implementation. It recommends strengthening policy incentives, training
programs, and awareness campaigns to enhance sustainable practices in the
restaurant industry. These findings imply that advancing green technology
adoption in the restaurant sector requires not only organizational
commitment but also stronger institutional support, targeted capacitybuilding
initiatives, and accessible financing mechanisms to overcome
economic and knowledge-related barriers.
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