HomeAsian Journal of Tourism and Hospitality Researchvol. 5 no. 1 (2011)

An Example of Corporate Social Responsibility in Hospitality Enterprises: The Case of "Hotels That Help"

Colin Johnson | Mehmet Ergul | Miriam Scaglione

Discipline: Economics, Hotel and Restaurant Management



There are new forms of donating to charities and organizations being known as “micro-donations” or “transactional philanthropy.” The number of guest donation programs adds a nominal amount to the customer’s bill, then that is distributed to charities. “Hotels that Help” is one such organization that facilitates micro-donations in different hotel chains and independent hotels. This paper discusses the impact of this new type of charitable giving on hospitality enterprises. This is an exploratory study attempting to quantify the impact of a particular guest donation program from the viewpoint of guests. On site questionnaires administered among the guests at participating properties; basic descriptive of the resulting data was analyzed which could provide examples of best practice in related sectors.