Philippine E-Journals Silvestre Frando Jr.
Affiliates: Institute of Communication, College of Liberal Arts and Sciences
| Papers | 1 | Cites/Paper | 65.00 | Cites/Author/Year | 2.71 |
| Potential Citations | 65 | Cites/Author | 21.67 | h-index | 1 |
| Year(s) | 8 | Papers/Author | 0.33 | g-index | 1 |
| Cites/Year | 8.12 | Authors/Papers | 3.00 | hI,annual | 4.06 |
Article List
PERSONALLY YOURS: THE IMPACT OF CELEBRITY ENDORSEMENTS IN NATIVE ADVERTISING
Blanco, Cyrus Ivan | Frando Jr., Silvestre | Agulto, Eleanor