Philippine E-Journals
vol. 9, no. 1 (2023)
SMN Digest
Description
SMN Digest is the official journal of the School of Management of the University of Asia and the Pacific. It is a collection of business and management research undertaken by SMN faculty, students, alumni and staff. It is published bi-annually and managed by the School of Management.
Table of contents
Front Matter
Editorial Board
Editorial Policies
Guidelines for Authors
Message from the Dean
Table of Contents
Articles
The Effect of the Green Marketing Mix on Consumers’ Purchase Intention in the Fashion Retail Industry
Jose Antonio B Santiago
Discipline: Marketing
Is Green In? A Systematic Literature Review of the Challenges and Opportunities in Sustainable Business and Management Practices in the Fashion Industry
Jeric B Bonostro | Raphael Christian N Javier | Wenzel Vaughn P Pestaño | Ruel Maningas
Discipline: management studies
Organizational Trust and Organizational Commitment among Employees in the Hotel Industry
Janina Rose Q Corpuz | Anna E Mendoza
Discipline: Human Resources Management