
vol. 1, no. 1 (2023)
QCU Gavel: Journal of Business and Social Sciences
Description
QCU The Gavel: Journal of Business and Social Sciences is a peer-reviewed journal, published twice a year in print and online. The journal aims to appeal to an interdisciplinary audience, welcoming submissions from various subjects, including accountancy, business administration, criminology, public administration, political science, social policy, social work, sociology, local governance, cultural and gender studies, and more. The journal employs a double-blind peer review procedure to present the most relevant, current, and developing work in the discipline. QCU Gavel aspires to be a vibrant forum for social science research and academic discussion.
Table of contents
Front Matter
Table of Contents
Editorial Board
Guideline for Authors
Editorial Policy
Articles
The Relationship Between Brand Activism and Select Brand Performance Metrics: The Cases of C2 Green Tea and Lucky Me! Instant Pancit Canton
John Alexande L. Fellizar
Discipline: Marketing
Digital Technology Integration And Practices In The Teaching Of English As A Secondary Language (Esl) Amidst Covid-19 Pandemic: The Chinese Context
Xueaing Co | Racidon P. Bernarte
Discipline: Education
Factors Affecting Hotel Choice Of Filipino Tourists From Travel And Tours Philippines
Ma. Allyssa Bernadette O. Abapo | Lianne Erika Benedicta | Joelle Dana Boholano | John Harold A. Sta. Ana
Discipline: Marketing
The Influence of Cruise Vlogs on Tourist Expectations and Travel Intention of Young Local Tourists in Metro Manila
Jhasper S. Monticod | Yasmin Erica D. Pasion
Discipline: tourism, transport and travel
The Influence of Online Review on Airbnb Booking Intentions of Local Tourists in the National Capital Region
Vince Tristan D. Mikhail Crisostomo | Patricia Gian E. Lucas | Angelo Dex D. G. Muñoz | Ron Gabriel E. Francisco
Discipline: Marketing
Action Research On Determining The Effectiveness Of Distribution Of Laptop And Pocket Wi-Fi In Quezon City University In Response To The New Normal
Ladie Lina D. Bernal | Gemma G. Enriquez | Maria Teresita D. G. Gutierrez | Jodi Ann E. Pilar | Candice Erika J. Rudi
Discipline: Education