vol. 8, no. 1 (2012)
FEU Communication Journal
Description
The Far Eastern University Communication Journal is the official publication of the Department of Communication. A semi-refereed journal, it publishes annually a wide variety of scholarly and original articles that show the interplay among communication, media, society, technology, and culture.
Table of contents
Open Access Subscription Access
Front Matter
Editorial Board
Editors Note
Articles
A Survey of the Persuasion Landscape
Rafael A. Villar | Chadwick Co Sy Su
Discipline: Psychology
Bayani Fernando and the MMDA As Seen Through a Semiotic Lens
Grace Jelome N. Lariza
Discipline: Psychology
Theory and Practice Meet: Convergence Theory and Online Advertising
Esther Oluwatosin Enazi Egurube
Discipline: Mass Communication, Advertising
What Motivates College Students to Adopt 4G Smartphone Technology: A Uses and Gratifications Perspective
Christopher Michael Lopez | Kenneth C. Yang
Discipline: Information Technology, Technology
An Overview of the Use of Authentic Materials in Teaching ESL Students
Patrick S. Rates
Discipline: Education Administration
Of Public Affairs, Products, and Persuasion: An Interview with Arnold Clavio
Mark Christopher G. Aspiras
Discipline: Mass Communication
Knowing the Path and Walking the Path: Government and Religion’s Many Intersections
Precious Grace M. Bautista
Discipline: Religion, Political Science
Death, Instructive and Persuasive
Chadwick Co Sy Su
Discipline: Mass Communication
Marketing marries film: A Review of The Greatest Movie Ever Sold
Charmaine Merryll P. Gilbuena
Discipline: Mass Communication
Back Matter
Call for Papers