Berlin B. Banda | Katrin Carla A. Calub | Ira A. Garcia | Carmel N. Hemedez
Discipline: Hotel and Restaurant Management
This descriptive qualitative-quantitative study assessed the level of customers’ perceived satisfaction on the application of marketing mix by Dalcielo Restaurant, specifically, the seven P’s which include product, price, place, promotion, people, process, and physical evidence in order to formulate recommendations for improvement. Data from customers were gathered, compared with the researchers’ observation, and then verified in an interview with the restaurant manager, thus, forming a triangulation of perspective.
ISSN 1908-3866 (Print)
Philippine E-Journals
