Philippine E-Journals

Disney Magic through the Disney Guest Experience

Raymond Allan G. Vergara | Kimberly Christie S. Vergara

 

Abstract:

This study discusses how Disney delivers a unique and memorable guest experience. Through subjective personal introspection, it examines Disney's approach to co-creating a profound guest experience. The Disney guest experience is profound because it delivers an experience that touches on all six dimensions of an experience: sensorial, emotional, cognitive, pragmatic, lifestyle, and relational.