Philippine E-Journals Raymond Allan G. Vergara
Email: raymond.vergara@dlsu.edu.ph
Affiliates: Department of Marketing and Advertising, De La Salle University – Manila, Manila, Philippines
| Papers | 13 | Cites/Paper | 3.54 | Cites/Author/Year | 2.56 |
| Potential Citations | 46 | Cites/Author | 2.56 | h-index | 4 |
| Year(s) | 1 | Papers/Author | 0.72 | g-index | 6 |
| Cites/Year | 46.00 | Authors/Papers | 1.38 | hI,annual | NaN |
Article List
Purchase and Collection Motivations of Co-Branded Limited-Edition Collectibles: The case of the Jollibee Funko Pop
Santos, Joseph Emil | Vergara, Raymond Allan G.
Understanding the Collecting Experience: Purchase Motivations and Social Collecting Behaviors
Santos, Joseph Emil | Vergara, Raymond Allan G.
Fast Food Love-themed Ads: Brand Experience in Storytelling
Vergara, Raymond Allan G. | Vergara, Kimberly Christie S.
Disney Magic through the Disney Guest Experience
Vergara, Raymond Allan G. | Vergara, Kimberly Christie S.
Why Crowdfund? Motivations of Philippine-Based Project Owners and Backers
Vergara, Raymond Allan G. | Vergara, Kimberly Christie S.
Transformative Learning in the Online Classroom: A Marketing Educator’s Autoethnographic Account
Vergara, Raymond Allan G.
Learning Co-Creation and Self-Determination: Lessons from Teaching Event Marketing
Vergara, Raymond Allan G. | Vergara, Kimberly Christie S.
Storytelling in the Classroom: Why it Matters in Event Marketing Education
Vergara, Raymond Allan G. | Vergara, Kimberly Christie S.
A Case Study on Philippine Sustainable Enterprises Aligned with the Quantum Sustainable Organizing Theory (QSOT)
Vergara, Raymond Allan G. | Blasa Cheng, Angelique C. | Chiu, Rhett M. | Dy, Catherine M. | Kim, Su Jin | Trono, Paul D. | Aure, Patrick Adiel H.
Check Out or Call Out: Attitude-Driven Boycott Intention in The Fashion Industry
Vergara, Raymond Allan G. | Vergara, Kimberly Christie S. | Blasa Cheng, Angelique C. | Balatbat, Maricel S. | Ang, Andrea Jean C. | Castillo, Kharylle Camilla O. | Nañoz, John Emmanuel R. | Uy, Patricia Kate A.
TikTokers Turned Influencers: iGeneration’s Perceptions toward their 'Preferred' TikTok Influencers to Follow
Vergara, Raymond Allan G. | Vergara, Kimberly Christie S. | Blasa Cheng, Angelique C. | Balatbat, Maricel S. | Cabungcal, Miguel Angelo C. | Centeno, Mica Beatrize C. | Fabrigar, Jose Rapahel G. | Garfin, Alejandra Beatrize M.
Engagement and Learning Success: Evidence from Three Years of Transformational Teaching Strategies in Online Event Marketing Education
Santos, Joseph Emil | Vergara, Raymond Allan G. | Vergara, Kimberly Christie S. | Blasa Cheng, Angelique C. | Balatbat, Maricel S.
Teaching before, during, and after the pandemic: A collaborative autoethnography of college educators teaching service-learning courses
Vergara, Raymond Allan G. | Vergara, Kimberly Christie S. | Blasa Cheng, Angelique C. | Balatbat, Maricel S.
Discipline: Education