Kimberly Christie S. Vergara

Affiliates: Department of Marketing and Advertising, De La Salle University – Manila, Manila, Philippines



Papers10 Cites/Paper 9.50 Cites/Author/Year 7.31
Potential Citations95 Cites/Author 7.31 h-index5
Year(s)1 Papers/Author 0.77 g-index9
Cites/Year 95.00 Authors/Papers 1.30 hI,annualNaN

Article List

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Fast Food Love-themed Ads: Brand Experience in Storytelling

Vergara, Raymond Allan G. | Vergara, Kimberly Christie S.

Disney Magic through the Disney Guest Experience

Vergara, Raymond Allan G. | Vergara, Kimberly Christie S.

Why Crowdfund? Motivations of Philippine-Based Project Owners and Backers

Vergara, Raymond Allan G. | Vergara, Kimberly Christie S.

Learning Co-Creation and Self-Determination: Lessons from Teaching Event Marketing

Vergara, Raymond Allan G. | Vergara, Kimberly Christie S.

Storytelling in the Classroom: Why it Matters in Event Marketing Education

Vergara, Raymond Allan G. | Vergara, Kimberly Christie S.

Check Out or Call Out: Attitude-Driven Boycott Intention in The Fashion Industry

Vergara, Raymond Allan G. | Vergara, Kimberly Christie S. | Blasa Cheng, Angelique C. | Balatbat, Maricel S. | Ang, Andrea Jean C. | Castillo, Kharylle Camilla O. | Nañoz, John Emmanuel R. | Uy, Patricia Kate A.

TikTokers Turned Influencers: iGeneration’s Perceptions toward their 'Preferred' TikTok Influencers to Follow

Vergara, Raymond Allan G. | Vergara, Kimberly Christie S. | Blasa Cheng, Angelique C. | Balatbat, Maricel S. | Cabungcal, Miguel Angelo C. | Centeno, Mica Beatrize C. | Fabrigar, Jose Rapahel G. | Garfin, Alejandra Beatrize M.

Engagement and Learning Success: Evidence from Three Years of Transformational Teaching Strategies in Online Event Marketing Education

Santos, Joseph Emil | Vergara, Raymond Allan G. | Vergara, Kimberly Christie S. | Blasa Cheng, Angelique C. | Balatbat, Maricel S.

Teaching before, during, and after the pandemic: A collaborative autoethnography of college educators teaching service-learning courses

Vergara, Raymond Allan G. | Vergara, Kimberly Christie S. | Blasa Cheng, Angelique C. | Balatbat, Maricel S.

Discipline: Education

Crowdfunding and Social Capital: A Pathway for The Internationalization of MSMEs and Social Enterprises?

Vergara, Raymond Allan G. | Vergara, Kimberly Christie S.