Kimberly Christie S. Vergara
Affiliates: Department of Marketing and Advertising, De La Salle University – Manila, Manila, Philippines
Papers | 10 | Cites/Paper | 9.50 | Cites/Author/Year | 7.31 |
Potential Citations | 95 | Cites/Author | 7.31 | h-index | 5 |
Year(s) | 1 | Papers/Author | 0.77 | g-index | 9 |
Cites/Year | 95.00 | Authors/Papers | 1.30 | hI,annual | NaN |
Article List
Open Access Subscription Access
Fast Food Love-themed Ads: Brand Experience in Storytelling
Vergara, Raymond Allan G. | Vergara, Kimberly Christie S.
Disney Magic through the Disney Guest Experience
Vergara, Raymond Allan G. | Vergara, Kimberly Christie S.
Why Crowdfund? Motivations of Philippine-Based Project Owners and Backers
Vergara, Raymond Allan G. | Vergara, Kimberly Christie S.
Learning Co-Creation and Self-Determination: Lessons from Teaching Event Marketing
Vergara, Raymond Allan G. | Vergara, Kimberly Christie S.
Storytelling in the Classroom: Why it Matters in Event Marketing Education
Vergara, Raymond Allan G. | Vergara, Kimberly Christie S.
Check Out or Call Out: Attitude-Driven Boycott Intention in The Fashion Industry
Vergara, Raymond Allan G. | Vergara, Kimberly Christie S. | Blasa Cheng, Angelique C. | Balatbat, Maricel S. | Ang, Andrea Jean C. | Castillo, Kharylle Camilla O. | Nañoz, John Emmanuel R. | Uy, Patricia Kate A.
TikTokers Turned Influencers: iGeneration’s Perceptions toward their 'Preferred' TikTok Influencers to Follow
Vergara, Raymond Allan G. | Vergara, Kimberly Christie S. | Blasa Cheng, Angelique C. | Balatbat, Maricel S. | Cabungcal, Miguel Angelo C. | Centeno, Mica Beatrize C. | Fabrigar, Jose Rapahel G. | Garfin, Alejandra Beatrize M.
Engagement and Learning Success: Evidence from Three Years of Transformational Teaching Strategies in Online Event Marketing Education
Santos, Joseph Emil | Vergara, Raymond Allan G. | Vergara, Kimberly Christie S. | Blasa Cheng, Angelique C. | Balatbat, Maricel S.
Teaching before, during, and after the pandemic: A collaborative autoethnography of college educators teaching service-learning courses
Vergara, Raymond Allan G. | Vergara, Kimberly Christie S. | Blasa Cheng, Angelique C. | Balatbat, Maricel S.
Discipline: Education
Crowdfunding and Social Capital: A Pathway for The Internationalization of MSMEs and Social Enterprises?
Vergara, Raymond Allan G. | Vergara, Kimberly Christie S.