A Content Analysis on TripAdvisor Reviews of Customer Satisfaction in a Buffet Restaurant
Alfred O. Bauya | Rowell R. Paras
Discipline: business and management
Abstract:
This study aimed to assess customer satisfaction through TripAdvisor reviews of a buffet
restaurant in Pasay City, focusing on positive and negative feedback from 2022-2023 to enhance future
dining experiences and pinpoint areas for improvement. Employing a qualitative, descriptive method, the
study analyzed 660 reviews, categorizing them by food quality, service quality, price, and location. The
findings indicated a predominance of positive feedback while highlighting specific areas needing
improvement.
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