Research grows as a culture within the realm of an academic institution because of certain research motivators espoused by their stakeholders. The status of research culture in the context of private higher educational institutions (HEIs) in the CALABARZON Region-Philippines remains unexplored. This study ascertained reasons and conditions that motivate HEIs in CALABARZON to engage in research. Three private HEIs in the region served as respondents. Three phases of data gathering were adopted: survey, key informant conversation, and focus group discussion. Results showed that a centralized or institutional research system is a triggering factor for a research culture to grow. A sustainable reward system was also seen as a motivator to do research. The study concluded that research is an academic function that must be managed and nurtured well, a great part of which is the incentive system. Findings were used as basis for policy recommendations to the Commission on Higher Education.