Philippine E-Journals Elisha Christianne B Barcelon
Email: elisha.barcelon@uap.asia
Affiliates: UA&P
| Papers | 1 | Cites/Paper | 19.00 | Cites/Author/Year | 6.33 |
| Potential Citations | 19 | Cites/Author | 19.00 | h-index | 1 |
| Year(s) | 3 | Papers/Author | 1.00 | g-index | 1 |
| Cites/Year | 6.33 | Authors/Papers | 1.00 | hI,annual | 3.17 |
Article List
Effects of Korean Celebrity Endorser Credibility on Brand Credibility, Consumer-Based Brand Equity, and Purchase Intention Among Skincare Brands
Barcelon, Elisha Christianne B.
Discipline: Marketing