Wen Sern Poh
Papers | 1 | Cites/Paper | 42.00 | Cites/Author/Year | INF |
Potential Citations | 42 | Cites/Author | 14.00 | h-index | 1 |
Year(s) | 0 | Papers/Author | 0.33 | g-index | 1 |
Cites/Year | INF | Authors/Papers | 3.00 | hI,annual | INF |
Papers | 1 | Cites/Paper | 42.00 | Cites/Author/Year | INF |
Potential Citations | 42 | Cites/Author | 14.00 | h-index | 1 |
Year(s) | 0 | Papers/Author | 0.33 | g-index | 1 |
Cites/Year | INF | Authors/Papers | 3.00 | hI,annual | INF |
Article List
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The Effect of Influencer Marketing on Consumer Engagement and Brand Loyalty
Ching Yong, Sean Calvin Shin | Gao, Xing | Poh, Wen Sern
Discipline: Marketing