Aditya S. Mishra
Email: adityamishra@ibsindia.org
Affiliates: ICFAI Foundation for Higher Education, India
Papers | 1 | Cites/Paper | 174.00 | Cites/Author/Year | 19.33 |
Potential Citations | 174 | Cites/Author | 174.00 | h-index | 1 |
Year(s) | 9 | Papers/Author | 1.00 | g-index | 1 |
Cites/Year | 19.33 | Authors/Papers | 1.00 | hI,annual | 9.67 |
Article List
Brand-Celebrity Match and Its Impact on Advertising Effectiveness
Mishra, Aditya S.
Discipline: Economics, Business